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Marketing Practices and Principles, Student Edition McGraw-Hill Education

Marketing Practices and Principles, Student Edition

McGraw-Hill Education

Published February 28th 1994
ISBN : 9780026356015
Hardcover
588 pages
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 About the Book 

This text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, andMoreThis text teaches students about the tasks of marketing: product development, methods of pricing, means of distinction, advertising, promotion, selling, and methods of business management. Each chapter contains a high-interest case study, and end-of-chapter materials include enrichment and extension features.